To advertise on TV it’s best to hire an agency. Agencies have experience in dealing with all types of campaigns and can offer invaluable advice before proceeding. In addition, agencies negotiate with contractors, plan your campaign with your target audience in mind, monitor ratings, and help track the results. They also tend to advise on who to recruit to produce the commercial.
In an attempt to get a better price dealing direct with TV contractors can seem like a good idea but in practice you’d be leaving yourself open to be exploited. The advice and knowledge of an experienced agency is invaluable.
Many businesses still feel that TV advertising will be too expensive for them, something that is often not the case. The growth of digital TV means that many people now have a choice of hundreds of channels, with many of these channels highly focused on a specific topic, thereby offering highly targeted audiences for potential advertisers.
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