I will be aiming my product at 8-13 year old children as it is a sweet brand so therefore it is stereotypically aimed at children. I will make sure that i design my own packaging and also make sure that i design my own name. There is not a specific type of person that could eat this sweet as actually anyone can eat it, it is just more aimed at kids.
It is important to have a specific target market as this effects the promoting of the product, and also the brand image itself. It is important to have a clear, strong brand image, making sure it has a specific target audience. This determines which sort of channel my advert will be placed on, if it is mainstream or niche.
Thinking about my advert, in terms of which sort of chanel it would be put on i think i would like it to be on a chanel such as ITV since this has a vast amount of veiwer which means more people will see it and pay attention to it. However it could go on channels such as Nickelodeon of BBC, since i know quite a few kids programms are put on these channels, meaning i would attract my target market.
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