Saturday, 5 May 2012
Tuesday, 17 April 2012
Evaluation First Draft
Media Evaluation
In what ways does your media products use, develop or challenge forms and conventions of real media products?
I started my research by watching and analysing a different range of adverts to help me develop a better understanding of the codes and conventions within advertising. The key thing i throughout each advert i analized was that typically adverts are only 30 -40 seconds long, whatever is being promoted has a logo and slogan, and voice over adverts. My media product does not follow the typical conventions of a typical sweet advert since I have decided to not show my products packaging. From analysing these wide range of adverts it gave me a better insight at to what i want to advertise. I come to the conclusion that i wanted to create a Sweet advertisment. In a few ways media texts can be seen as being highly conventional, employing highly conventional techniques, and being inspired by real media products. I wanted to use sweet conventions to apply to my advert so that the consumers understood my advert more.
Once coming to this desicion i then began to research and analyse different sweet adverts in order for me to understand the key codes and conventions in advertising Sweet's. Once i have understood this i have a better chance at making my product more realistic and enticing to my audience. One advert i looked at and analysed was the Haribo advert at this is one of the most popular and common Sweet adverts on TV. It opened with an establising mid-shot of a young girl and a middle aged man standing smiling. The young girl is stood further infront of the man, quickly dennoting to the audience she is the more important feature as the man is stood behind her, holding the haribo packet, making it very easy and quick to identify what the advert is promoting, also showing the logo. This is important to remeber to have the product on show somewhere within the advert. As most of this advert is voice over it did not have much music in it, however half way through whem the kids were asked not to eat the haribo and they had to resist, a background track came on. This was almost a tune you would expect to hear at nursery for young kids, as it is a gentle jingle, which almost reminds me of a tune you would expect to hear when little kids are about to do something they shouldnt. In the last frames the product's logo was shown and the voice over for the slogan was said which is a key convention within TV adverts.
In terms of my sponsorships i chose to sponsor Cartoon Network. I chose this due to the fact that it is a popular kids channel, therefore giving it maximum veiwing capability. I felt that my sponsorships were very conventional and fit very nicely into the set of conventions i found when researching. From my research i found out a bit about branding, meaning that you portray a strong brand image through the use of logos and colours. Unlike main adverts they dont try to sell the audience a product, but it is just there to remind them of the product. A sucessful sponsorship sequence will connect with the veiwers reminding them of there adverts, and this can be done through branding ie iconic characters, company name's, logo's, slogans and the use of colours. Within my adverts i used branding by featuring the logo and slogan at the end of each advert meaning that it becomes iconic of the brand. I did this to help the audience assosiate with each of my adverts.
In terms of my sponsorships i chose to sponsor Cartoon Network. I chose this due to the fact that it is a popular kids channel, therefore giving it maximum veiwing capability. I felt that my sponsorships were very conventional and fit very nicely into the set of conventions i found when researching. From my research i found out a bit about branding, meaning that you portray a strong brand image through the use of logos and colours. Unlike main adverts they dont try to sell the audience a product, but it is just there to remind them of the product. A sucessful sponsorship sequence will connect with the veiwers reminding them of there adverts, and this can be done through branding ie iconic characters, company name's, logo's, slogans and the use of colours. Within my adverts i used branding by featuring the logo and slogan at the end of each advert meaning that it becomes iconic of the brand. I did this to help the audience assosiate with each of my adverts.
I also analysed the Skittles Advert. It opens with an establishing long shot of two people in the middle ground walking foward, and a mid shot of a man sat at a desk in the fore ground, enticing the audience to keep watching and find out why the two people in the middle ground are walking towards the man in the fore ground. This advert is different to the Haribo advert as it has no music and no voice over except for the slogan at the end. It is supposed to be quite a dull atmosphere throughout so this would be the main reason perhaps for not having music. From analysing Sweet advertisments there does not seem to be a set convention as they vary, although at the end of each advert it says the logo and the slogan. I will be sure to adapt this to my adverts.
However i do feel that my adverts that could be challenging these forms and conventions of real media products. I say this due to the fact that i have chose not to show my products packaging like most other Sweet adverts have. I have done this because i feel that my logo stands out and it would be easily spotted on the products packaging anyway and i also feel that it would be too much to put into one advert, as my adverts are stop frame, which again would challenge the forms and conventions as a stop frame Sweet advert has not been made yet so immediatly it is different. I deliberatly made it stop frame to try and give it a new edge to Sweet adverts and it is also very enticing for my target audience age range to watch. My target audience is for young kids so watching the step by step little sweets turn into patterns and colours is very engaging and keeps you watching. My choice of music was slightly different as to what a convention within a sweet advert would normally be, which is and upbeat, happy jingle. The backing music i have chose is a more up beat tempo to a happy jingle, however i have deliberatly chose to challenge the convention as i feel that this backing music i have will engage my target audience more which is kids aged 8 - 13 which is slightly older than the haribo's target audience from aged 5 onwards. From my research i recognized the soundtrack is an important aspect of the advert as it sets the right mood and feel to your advert. The track i used was an up beat jingle which was un copyright that my friend made for me, as he is a DJ.
How effective is the combination of your main and ancillary texts?
I wanted to make sure that my Radio Advert sounded professional so in order to do this i had to research into exsisting radio adverts. I went onto websites such as youtube to type in "Sweet Radio Adverts". I also listening to the Radio, channel's such as Capital. Kiss and Radio 1 as i feel these are the most well known radio channels that play the younger audience genre of music, which is my correct targert market that i would be promoting to. This was usefull to me as it helped me get a better understanding of the conventions within Radio Adverts.
I gained the knowledge that it is important to keep static when recording so that you have a nice, steady voice throughout and it doesnt change pitches so that is easy to understand, the use of background music/jingles which is optional but most adverts these days do. If you do decide to have muic or jingles in the background you have to make sure that it fits in with what you are promoting and the script you have written out for it. Another key convention would be scripting your Radio Advert before you record it, just so that you havr a clear understanding of what you are saying and when exactly to say things. This also helps you go over it a few times if you need to practice before hand.
When recording my Radio advert i made sure that i used the same actor that i used when filming my adverts. I did this to make sure that it was more proffessional and also it would make it easier to my target market to relate to my products, because if they have seen my TV adverts then they will be able to make the connection of what i am promoting if they recognize the voice of the actor. Doing these few simple things makes sure that you are in order and know what your doing throughout and keeps the standards high so that it is more proferssional and actually like a real Radio Advert.
How effective is the combination of your main and ancillary texts?
I wanted to make sure that my Radio Advert sounded professional so in order to do this i had to research into exsisting radio adverts. I went onto websites such as youtube to type in "Sweet Radio Adverts". I also listening to the Radio, channel's such as Capital. Kiss and Radio 1 as i feel these are the most well known radio channels that play the younger audience genre of music, which is my correct targert market that i would be promoting to. This was usefull to me as it helped me get a better understanding of the conventions within Radio Adverts.
I gained the knowledge that it is important to keep static when recording so that you have a nice, steady voice throughout and it doesnt change pitches so that is easy to understand, the use of background music/jingles which is optional but most adverts these days do. If you do decide to have muic or jingles in the background you have to make sure that it fits in with what you are promoting and the script you have written out for it. Another key convention would be scripting your Radio Advert before you record it, just so that you havr a clear understanding of what you are saying and when exactly to say things. This also helps you go over it a few times if you need to practice before hand.
When recording my Radio advert i made sure that i used the same actor that i used when filming my adverts. I did this to make sure that it was more proffessional and also it would make it easier to my target market to relate to my products, because if they have seen my TV adverts then they will be able to make the connection of what i am promoting if they recognize the voice of the actor. Doing these few simple things makes sure that you are in order and know what your doing throughout and keeps the standards high so that it is more proferssional and actually like a real Radio Advert.
When researching synergy i understood it was important so that my media product could be seen as a cohesive advertising campaign and still be effective at the same time. I recognized the importance of creating synergy beeween all of my 5 media texts so that it would be understandable and effective. The main way in which i created synergy was through the continuous use of mise en scene through each of my texts. I made sure that i used a white background for each of my adverts, so that it was a blank canvas and the target markets attention would be drawn to my product that i am trying to promote.
In terms of my music, for my two thirty second adverts i have used an up beat tempo un copyrigut soundtrack that i have, however for both of my ten second adverts i have used a slower not as up beat tempo which is also un copyright, but a more seductive sound with good beats in it. I did this as i found through my research that shorter adverts have a tendancy for swapping over music for example i found that the only way is essex advert that was rougly 30 - 40 seconds long had a happy upbeat jingle in the background however the shorter 20 second adverts had Labrinth- Earthquake playing in the background. I decided to apply this to my advert as i thought it was effective for my audience and would make it more memorable.
What have you learned from your audience feedback?
In order for me to gain audience feedback i created a questionnaire in Google docs with nine questions which enables my audience to give me feedback but at the same time it allow's me to understand things such as wether my audience understood what i was trying to promote, if they liked it/found it enticing and how exactly i can improve on it. I wanted to make sure that within the questionnaire it reffered to both 30 second adverts, both 10 seconds adverts and my radio advert, not just one of them. I chose to base this questionnaire on achiving my goals when making my adverts, to see what responses i got back from the audience and what exactly they thought. These goals were things such as making sure my adverts all made sence and linking in with each other and making sure it was memorable to my audience and making sure they enjoyed it.
One of the key questions i asked was " What is your first inital thought of my advert? ".
I gave my audience a multiple choice answer, and they could chose from 'Good', 'Average', or 'Bad'. From my feedback i am got 80% good feedback. The main purpose in asking this question was to get a straight and simple answer which would inform me if my target market thought it was good, average or bad. I also felt this was a good opening question so that i could quickly work out how the rest of the answers would come back. i.e either in a positive way or maybe a negative way, and how it would affect what they said.
The second most important and relevant question i felt had to be asked was "What could i do to improve my advert?".
This was a vital question for me to gain knowledge from as it gives me a better insight to what my auidence are thinking on how i could do certain thing better. I made this question's responce 'text' so that it gave the auidence a chance to say what they felt through there own words, rather than a multiple choice question which i felt wouldnt have been as effective and wouldnt have given me the in depth detail i wanted to hear from my audeince. Here are some of the responces that i got.
"Change the music" - Although this is relevant the member of the audience didnt quite expand on there answer, for example they could have given me an example of what music they would have liked to have heard or what music could of gone well. Thinking about this answer i could have changed the music to something more child like but i deliberatly didnt to challenge the conventions and to see if my choice of music worked well with my audience.
"The lighting could be improved" - I think this is one of the best responces as to what i could improve as i realise watching the first thirty second advert, it sometime's switched from light to dark. For making my advert's i used natural lighting aswell as my bedroom light which wasnt very strong. This has made me think about how i could improve for example buying spot lights in order to make sure that my lighting is consistant tthroughout rather than light to dark on various parts.
"Could change the music to one of the 30 second adverts to add variation" - Although i do not entirerly understand what this person has said im pretty sure they mean i could have two different songs for both of my thirty second adverts. If this is being the case then i deliberatly kept my two thirty second adverts backing music the same in order for my auidence to recognize my "Fruities" advert throught the use of music. This would also link into the fact i was trying to create a sence of branding through keeping the music the same.
"Could be shorter in length" - I agree that my thirty second adverts could have been cut down slightly, however i felt the contents of what i already had worked well, resulting to me not wanting to take anything out, meaning that my thirty second adverts ended up being forty seconds long and thirty seven seconds long. However i feel that my ten second adverts were seventeen seconds long and fourteen seconds long. I could not cut these adverts down more than i already had as they had to contain a triptick of pictures for the first one and words for the second, if i cut any out then it wouldnt make much sence what i was trying to portray. being "Love, Peace and Happiness".
"Did my radio Advert give off the same concept of my other advert's?" (If not see the next question) being "Why did you not think my radio advert did not have the same concept?"
I asked this question in order to find out if my auidence really understood my radio advert and if it was linkable with my other adverts. This was important for me to find out as i needed to understand if my radio advert worked and still got across the fact i am promoting "Fruities". For my auidence to answer this question i gave them a multiple choice question from 'yes' or 'no' so it is a stright simple answer, and if there answer being no they can just skip to the next question. However for this question i scored 100%, which is really positive feeback, meaning the following question did not need to be answered.
"If you saw this advert on tv would you pay attention to it?" (If not see the next question) being "Why would you not pay attention to it?"
This question was simply to find out if veiwed on TV, if the audience would actually pay attention to it or remeber it. If i get mostly positive feedback then i will understand that my adverts were successful, as the main aim of having a advert is to entice and engage the audeince to watch it, aswell as have an intrest as to what is being promoted. For this question i again got 100% positive feedback, meaning that my audience did pay attention to my advert.
"Would you take notice of this product on the shelf, if in a supermarket?" (If not see the next question) being "Why would you not take notice of this product, on a shelf in the supermarket?"
I asked this question in order to find out if my product i was trying to promote through my adverts would really work, and if my product was actually in a supermarket, if any would actually pay attention to it. For this question i scored 80% positive feedback, however a person has said no, due to the fact i didnt show my packaging so they didnt know what it would look like.
"Do you find the stop motion aspect to my advert visually appealing?"
With this question i wanted to find out if my whole stop motion overall worked well with my advert and if my audience found it visually good to look at. I deliberatly chose to do a stop motion advert sequel as i wanted to challenge the conventions of a typical advert that is not stop frame, and see if it was effective to my target market which was kids aged 8 - 13 years. With this question i got 100% positive feedback which means that my stop motion adverts did draw the kids in and maked it visually appealing for them to watch.
This information was all valuble to me as it gave me a better understanding of what my audience would like to see from my adverts and how things could have been improved better. It was imperitive to the success of the adverts. This helps the auidence to connect with my advert and assosiate it with "Fruities".
One of the key questions i asked was " What is your first inital thought of my advert? ".
I gave my audience a multiple choice answer, and they could chose from 'Good', 'Average', or 'Bad'. From my feedback i am got 80% good feedback. The main purpose in asking this question was to get a straight and simple answer which would inform me if my target market thought it was good, average or bad. I also felt this was a good opening question so that i could quickly work out how the rest of the answers would come back. i.e either in a positive way or maybe a negative way, and how it would affect what they said.
The second most important and relevant question i felt had to be asked was "What could i do to improve my advert?".
This was a vital question for me to gain knowledge from as it gives me a better insight to what my auidence are thinking on how i could do certain thing better. I made this question's responce 'text' so that it gave the auidence a chance to say what they felt through there own words, rather than a multiple choice question which i felt wouldnt have been as effective and wouldnt have given me the in depth detail i wanted to hear from my audeince. Here are some of the responces that i got.
"Change the music" - Although this is relevant the member of the audience didnt quite expand on there answer, for example they could have given me an example of what music they would have liked to have heard or what music could of gone well. Thinking about this answer i could have changed the music to something more child like but i deliberatly didnt to challenge the conventions and to see if my choice of music worked well with my audience.
"The lighting could be improved" - I think this is one of the best responces as to what i could improve as i realise watching the first thirty second advert, it sometime's switched from light to dark. For making my advert's i used natural lighting aswell as my bedroom light which wasnt very strong. This has made me think about how i could improve for example buying spot lights in order to make sure that my lighting is consistant tthroughout rather than light to dark on various parts.
"Could change the music to one of the 30 second adverts to add variation" - Although i do not entirerly understand what this person has said im pretty sure they mean i could have two different songs for both of my thirty second adverts. If this is being the case then i deliberatly kept my two thirty second adverts backing music the same in order for my auidence to recognize my "Fruities" advert throught the use of music. This would also link into the fact i was trying to create a sence of branding through keeping the music the same.
"Could be shorter in length" - I agree that my thirty second adverts could have been cut down slightly, however i felt the contents of what i already had worked well, resulting to me not wanting to take anything out, meaning that my thirty second adverts ended up being forty seconds long and thirty seven seconds long. However i feel that my ten second adverts were seventeen seconds long and fourteen seconds long. I could not cut these adverts down more than i already had as they had to contain a triptick of pictures for the first one and words for the second, if i cut any out then it wouldnt make much sence what i was trying to portray. being "Love, Peace and Happiness".
"Did my radio Advert give off the same concept of my other advert's?" (If not see the next question) being "Why did you not think my radio advert did not have the same concept?"
I asked this question in order to find out if my auidence really understood my radio advert and if it was linkable with my other adverts. This was important for me to find out as i needed to understand if my radio advert worked and still got across the fact i am promoting "Fruities". For my auidence to answer this question i gave them a multiple choice question from 'yes' or 'no' so it is a stright simple answer, and if there answer being no they can just skip to the next question. However for this question i scored 100%, which is really positive feeback, meaning the following question did not need to be answered.
"If you saw this advert on tv would you pay attention to it?" (If not see the next question) being "Why would you not pay attention to it?"
This question was simply to find out if veiwed on TV, if the audience would actually pay attention to it or remeber it. If i get mostly positive feedback then i will understand that my adverts were successful, as the main aim of having a advert is to entice and engage the audeince to watch it, aswell as have an intrest as to what is being promoted. For this question i again got 100% positive feedback, meaning that my audience did pay attention to my advert.
"Would you take notice of this product on the shelf, if in a supermarket?" (If not see the next question) being "Why would you not take notice of this product, on a shelf in the supermarket?"
I asked this question in order to find out if my product i was trying to promote through my adverts would really work, and if my product was actually in a supermarket, if any would actually pay attention to it. For this question i scored 80% positive feedback, however a person has said no, due to the fact i didnt show my packaging so they didnt know what it would look like.
"Do you find the stop motion aspect to my advert visually appealing?"
With this question i wanted to find out if my whole stop motion overall worked well with my advert and if my audience found it visually good to look at. I deliberatly chose to do a stop motion advert sequel as i wanted to challenge the conventions of a typical advert that is not stop frame, and see if it was effective to my target market which was kids aged 8 - 13 years. With this question i got 100% positive feedback which means that my stop motion adverts did draw the kids in and maked it visually appealing for them to watch.
This information was all valuble to me as it gave me a better understanding of what my audience would like to see from my adverts and how things could have been improved better. It was imperitive to the success of the adverts. This helps the auidence to connect with my advert and assosiate it with "Fruities".
How did you use new media technologies in the construction and research, planning and evaluation stages?
In terms of my research and planning, this was one of the most important stages of the whole process as it allowed me to get a better knowledge and understanding of the codes and conventions of advertising. Aswell as watching previous adverts on TV, i used the internet to go on websites such as youtube to look up older exsisting adverts such as the old Skittles - Taste the rainbow Advert and the certain band of advert i wanted to look into for example stop motion adverts, and sweet adverts. As i wanted to do a stop frame, and i was only used to doing this in a program called 'Frame by Frame', it was vital that i practiced before hand at least once as i will be making my advert in Premier Pro. This means that when i come to editing i will be able to make it a lot easier on myself as i will have a better understand of how to do this. to
I decided to do a bit or early experimentation using programme's such as photoshop, to experiment with effects i could use in my adverts for example rotoscoping my stop frame. This experimentation was important as it helped me come to a desicion of my preferd prefrence that i wanted to work with, and that rotoscoping my stop frame would take to long in the time i had. I was then able to carry on with what i was doing, confident that i didnt want to do any more to my advert in terms of effect, and just keep it as a normal stop frame.
In terms of looking for un copyrighted backing music and jingle i used websites such as youtube to look at exsisting un copyright music. However through my research on youtube i found nothing i was looking for. I then turned to a website called Soundcloud. This website is a music service to find free un copyright music. Through this website i did find a few jingles however they did not really work well with my advert so i did not end up using them.
When constructing my adverts i used a new media technology in order to help me in the process. This was an SLR camera, Nikon D5000. When filming my advert i used a tri-pod in order to keep my camera steady and so that it stayed in the same position throughout for each of my adverts, making it look the most proffesional standards. This SLR camera also had 'Auto focus' meaning that my camera would not take out of focus shots which was extremely vital when i was making my stop frame. This is due to the fact that as you are constantly taking pictures as you are adding more things in, you cant get away with an out of focus shot as it could jepordise the rest of your stop motion and would not look very proffesional.
Evaluation Stages:
I decided to do a bit or early experimentation using programme's such as photoshop, to experiment with effects i could use in my adverts for example rotoscoping my stop frame. This experimentation was important as it helped me come to a desicion of my preferd prefrence that i wanted to work with, and that rotoscoping my stop frame would take to long in the time i had. I was then able to carry on with what i was doing, confident that i didnt want to do any more to my advert in terms of effect, and just keep it as a normal stop frame.
In terms of looking for un copyrighted backing music and jingle i used websites such as youtube to look at exsisting un copyright music. However through my research on youtube i found nothing i was looking for. I then turned to a website called Soundcloud. This website is a music service to find free un copyright music. Through this website i did find a few jingles however they did not really work well with my advert so i did not end up using them.
When constructing my adverts i used a new media technology in order to help me in the process. This was an SLR camera, Nikon D5000. When filming my advert i used a tri-pod in order to keep my camera steady and so that it stayed in the same position throughout for each of my adverts, making it look the most proffesional standards. This SLR camera also had 'Auto focus' meaning that my camera would not take out of focus shots which was extremely vital when i was making my stop frame. This is due to the fact that as you are constantly taking pictures as you are adding more things in, you cant get away with an out of focus shot as it could jepordise the rest of your stop motion and would not look very proffesional.
Evaluation Stages:
In terms of my evaluating stages it is still and ongoing process. In order me to achive the maximum feedback of my peer's i have broadcasted my media through social websites such as Youtube and Facebook. This is good because Youtube and Facebook as so well known and used on a daily basis meaning that it gives me maximum advertising for my friends to veiw my media. I have also created a questionnaire in google docs. Within this i asked a wide range of questions allowing me to understand wether my target market enjoyed and understood what i was promoting and what sort of thigs i could do to improve. This was straight foward and easy to use, simplying typing in the questions and then you could chose the way in which you want your target audience to responce for instance either type it or multiple choice options, and once done it would spread it out in a graph for you making it easy to understand and use.
Saturday, 7 April 2012
Making my Radio Advert
In order to understand how garage band worked our teacher gave us a demonstration of how to use garage band. This gave me the opportunity to understand how the software worked and understand things such as inverting music, learn about male voice and female voice, and where to drag and drop stuff if we needed too.
Before I recorded my radio advert I had to make sure I knew exactly what I was saying so I had to pre write a script to follow. When writing this I had to make sure that I made it obvious what exactly I was trying to promote also making sure at the same time I was making it engaging to the audience in order to entice them to want to buy my product. I used the same music in the background as well as it being in the 30 second adverts so if the audience of the radio advert have seem my advert on TV they will recognize the music in the background and remember my TV advert. This is good because it gives you maximum advertising capability. I tried to make this radio advert as personal as possible so that my audience feels involved, so to do this I have asked rhetorical questions, and some of the key words being 'you' and 'your' in lines such as "we have the flavor to suit you". I also wanted to bear in mind that most radio adverts are about 20-30 seconds long, so I wanted to keep in the region of this.
Once I had written out my script and checked over it to see if it was appropriate and relevant with what I was promoting, I then had to get my actor to record it in garage band. In order to record this I had to open up garage band, click 'create new pod cast' and then this would open the main page for garage band. Firstly I chose the male voice as I had my brother to do the voice over for me. Once I had selected male voice I simply clicked the record button and let me brother read the script. It was very important to keep static when recording so that my brother’s voice was the same throughout. It was also important to make sure we were in a quiet place whilst recording so that I didn’t pick up any unwanted background noise. In order for me to achieve what I was hoping to achieve I had to get my brother to do this a few times. Problems that he faced were being able to keep his voice with the same amount of energy throughout. I also tried to encourage him to put more emphasis into certain words so that it sounded more effective to the audience. To over come these problems we did a few test tries and eventually after a few practice turns I got what I needed.
Once I had the correct voice over I then had to think about putting background music into it. I have chose to put the more fast beat music into the background as I feel it is quite a catchy beat and people will remember it, and for my audience that has seen my two thirty second adverts they can make reconciliation within it. For me to get my music into garage band I had to get my song choice and drag and drop it onto my desktop. Once I had done this I dragged and dropped my song into my garage band file and dropped it where necessary. In order for my music to fit I had to cut it down slightly otherwise the music would have run on to long. I also had to fade out the music at the end so it didn’t sound like it was just stopping. Once I had made these changes I feel as if my advert is of a good quality and the context within it is very relevant to what I am trying to promote.
Friday, 23 March 2012
Questionnaire: Target Audeince Feedback
As I have finished making my adverts i have decided to create a questionnaire on Google forms in order to get some audience feedback, which will enable me to see whether my target audience understood my advert and if they found it engaging. The question's I asked were as follows:
1) What is your first inital thought of my advert?
2) What could i do in order to improve my advert?
3) Did my radio advert give off the same concept of my adverts?
4) Why did you not think my radio advert did not have the same concept?
5) If you saw this advert on TV would you pay any attention to it?
6) Why would you not pay attention to it ?
7) Would you take notice of this product on the shelf if in a supermarket?
8) Why would you not take notice of this product on the shelf in a supermarket?
9) Did you find the stop motion aspect to my advert visually appealing?
I made my questionnaire in google docs. It was easy and straight foward to do. All you had to do is click on new quesion, type in what exactly you wanted to ask and chose in which way you wanted the audience to answer for exmple a text box or multiple choice question. I feel that my questions will allow me to get the appropriate feedback i need in order to help me write my evaluation.
Wednesday, 21 March 2012
Radio Advert
Before I recorded my radio advert i had to make sure I knew exactly what i was saying so I had to pre write a script to follow. When writing this I had to make sure that i made it obvious what exactly i was trying to promote also making sure at the same time i was making it engaging to the audience in order to entice them to want to buy my product. I used the same music in the background as well as it being in the 30 second adverts so if the audience of the radio advert have seem my advert on TV they will recognize the music in the background and remember my TV advert. This is good because it gives you maximum advertising capability. I tried to make this radio advert as personal as possible so that my audience feels involved, so to do this i have asked rhetorical questions, and some of the key words being 'you' and 'your' in lines such as "we have the flavor to suit you". I also wanted to bear in mind that most radio adverts are about 20-30 seconds long, so I wanted to keep in the region of this.
Script for radio ad:
Do you need a sugar fix?
Feeling low and need a buzz?
Are you looking for some new sweets with a juicy flavor?
Try new fruities,
We have got the flavor that for fills your happiness,
Keeps you at peace,
and will make you fall head over heels in love with them.
Try new fruities!,
We have the flavor to suit you.
Fruities!,
Fruity, Fabulous, Fun.
Meeting with teacher
Today i caught up with my teacher to evaluate my first draft of my adverts. Once he watched through one at the end of watching it he gave me his opinion and what i could do to improve it. For the first one he said he liked it but i needed to change a few things around such as when the voice over comes in and i have to have it in time to my logo.
Wednesday, 29 February 2012
Tuesday, 28 February 2012
Sunday, 5 February 2012
New Possible Slogan
I have also had to come up with a new slogan as i have a new brand name. I have come up with "Fabulous, Fruity, Fun". I have thought of this because as it has three F's at the beggining of each letter this instantly makes it more memerable, especially to kids and it is a simple yet effective thing to remeber.
New Possible Product Brand Name
I have thought about what my teacher said to me in terms of my product brand name and have tried to come up with something that was more appealing and goes better with my product i am trying to promote. I have come up with the new brand name "Fruities". I thought this was quite appealing as i am promoting sweets that are fuit flavoured, and also sounds quite appealing to kids as it is easy to remeber. It also in a way says what the people buying this product would feel when they eat this sweet, as the sweets are fruity they would feel fruity and refreshed.
03/01/2012 Evaulating my work with my teacher
In today's media session, my media teacher sat down and looked over my first advert. Although he said he enjoyed it, he felt there were many thing i could do to improve it. The first thing he said was i could have a voice over into it. The second thing he mentioned was i had to have appropriate music in terms of it has to flow with my advert and fit in. Thirdly he said that i need to think about the way in which i have made it more specifically. Because in my advert i have random shapes and signs such as peace symbols, he said it would be better to do one advert with shapes and then another with just signs, therefore i would be getting my point across better and it would make more sence in what i am trying to portray. He also mentioned that i could cut the first 15 seconds of my advert down and maybe put something else there. He also mentioned he did not like my original idea of my product brand name "Rainbow Rocks". His reasoning for this was that he felt it was a rip off of skittles and the rocks sounded not too great. I have taken all of what he has said on board and this weekend shall be re-shooting my advert and re-thinking a new product brand name. I shall also investigate into looking at some non copyright music.
Wednesday, 1 February 2012
Radio Advert Session
In today's media lesson, we went through how to use the program Garage band. We did this because we will be making our Radio adverts by using this program, so this will help me when i come to do it and give me a better understanding of certain things we could do within this program. When doing a radio advert it is important to remeber its 3 major components; Musical jingles, the advertising voice and sound effects. It is important to remeber these three components when making my own radio advert as i will have to think about each one carefully and decide on what kind of sound effects and what voice would fit in well with what i am trying to promote.
For recording a voice over there are two possible ways in which to do this in garage band. The first way is to get an mp3 player and record it through speaking into it, then upload it into garage band as the voice over. The second way is to record straight into the mac. Recording into the mac is a lot more effecient as it is more clear and there will be no background noise if you make sure you are sat down whilst recoding, whereas if you were to have to mp3 it would not be too clear and you voice would change and sound different if you were walking around, so if you were to do it this way standing still would be the best option as if it were destorted you would not be able to fix it.
In order to open garage band, first of all you would open up garage band, then select open podcast, then select male/female voice based on who you want to be talking, then record clip, then stop. It is important when you are recording to maintain the same voice levels throughout and try and sound the same as possible, as if you were high on a certain part of the recoding, then low, the advert would not seem as smooth.
In order to open up sound effect you would click on the eye. There is also an option to open up the jingles at the bottom left hand corner in garage band, which are free to use and many different options. However if you wanted your own sound clip in there you would have to go to a copyright free sight and fing an uncopyrighted song and then download it into garage band. Once you have downloaded it into garage band you just drag and drop the music/jingle into the relevant bar.
For recording a voice over there are two possible ways in which to do this in garage band. The first way is to get an mp3 player and record it through speaking into it, then upload it into garage band as the voice over. The second way is to record straight into the mac. Recording into the mac is a lot more effecient as it is more clear and there will be no background noise if you make sure you are sat down whilst recoding, whereas if you were to have to mp3 it would not be too clear and you voice would change and sound different if you were walking around, so if you were to do it this way standing still would be the best option as if it were destorted you would not be able to fix it.
In order to open garage band, first of all you would open up garage band, then select open podcast, then select male/female voice based on who you want to be talking, then record clip, then stop. It is important when you are recording to maintain the same voice levels throughout and try and sound the same as possible, as if you were high on a certain part of the recoding, then low, the advert would not seem as smooth.
In order to open up sound effect you would click on the eye. There is also an option to open up the jingles at the bottom left hand corner in garage band, which are free to use and many different options. However if you wanted your own sound clip in there you would have to go to a copyright free sight and fing an uncopyrighted song and then download it into garage band. Once you have downloaded it into garage band you just drag and drop the music/jingle into the relevant bar.
Wednesday, 4 January 2012
Filming 27th and 28th Decemeber
Today i had to add to my filming. There was certain scene's that i had not yet filmed and i had to do this, as well as trying to think of new things to come into my storyboard.
Filming 3rd and 4th Decemeber
Today i have added to my filming just by doing more shots of skittles whilst following my storyboard. During this filming session i had to overcome my first problem. This was the fact that the lighting was different to last time However this could not be fully overcame as it was due to natural lighting and it just so happened to be a darker, more gloomy day so although i turned my bedroom light on where i am filming, however this did not make a vast different.
Filming 26th and 27th Decemeber
In this filming session i looked backed at my storyboard to see what i hadnt filmed yet and what had to be done. I continued with what needed to be filmed, however i decided to experiment with the focus of my camera in order to try and have a variation within my advert . I changed the focus to i focus at front and it gets more and more out of focus as the skittles go further back in the picture frame.
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