Radio Advert

Before I recorded my radio advert i had to make sure I knew exactly what i was saying so I had to pre write a script to follow. When writing this I had to make sure that i made it obvious what exactly i was trying to promote also making sure at the same time i was making it engaging to the audience in order to entice them to want to buy my product. I used the same music in the background as well as it being in the 30 second adverts so if the audience of the radio advert have seem my advert on TV they will recognize the music in the background and remember my TV advert. This is good because it gives you maximum advertising capability. I tried to make this radio advert as personal as possible so that my audience feels involved, so to do this i have asked rhetorical questions, and some of the key words being 'you' and 'your' in lines such as "we have the flavor to suit you". I also wanted to bear in mind that most radio adverts are about 20-30 seconds long, so I wanted to keep in the region of this.

Script for radio ad:

Do you need a sugar fix?

Feeling low and need a buzz?

Are you looking for some new sweets with a juicy flavor?

Try new fruities,

We have got the flavor that for fills your happiness,

Keeps you at peace,

and will make you fall head over heels in love with them.

Try new fruities!,

We have the flavor to suit you.

Fruities!,

Fruity, Fabulous, Fun.