2nd 30 Seconds Advert Final

1st 30 seconds Advert Final

Making my Radio Advert

In order to understand how garage band worked our teacher gave us a demonstration of how to use garage band. This gave me the opportunity to understand how the software worked and understand things such as inverting music, learn about male voice and female voice, and where to drag and drop stuff if we needed too.

Before I recorded my radio advert I had to make sure I knew exactly what I was saying so I had to pre write a script to follow. When writing this I had to make sure that I made it obvious what exactly I was trying to promote also making sure at the same time I was making it engaging to the audience in order to entice them to want to buy my product. I used the same music in the background as well as it being in the 30 second adverts so if the audience of the radio advert have seem my advert on TV they will recognize the music in the background and remember my TV advert. This is good because it gives you maximum advertising capability. I tried to make this radio advert as personal as possible so that my audience feels involved, so to do this I have asked rhetorical questions, and some of the key words being 'you' and 'your' in lines such as "we have the flavor to suit you". I also wanted to bear in mind that most radio adverts are about 20-30 seconds long, so I wanted to keep in the region of this.

Once I had written out my script and checked over it to see if it was appropriate and relevant with what I was promoting, I then had to get my actor to record it in garage band. In order to record this I had to open up garage band, click 'create new pod cast' and then this would open the main page for garage band. Firstly I chose the male voice as I had my brother to do the voice over for me. Once I had selected male voice I simply clicked the record button and let me brother read the script. It was very important to keep static when recording so that my brother’s voice was the same throughout. It was also important to make sure we were in a quiet place whilst recording so that I didn’t pick up any unwanted background noise. In order for me to achieve what I was hoping to achieve I had to get my brother to do this a few times. Problems that he faced were being able to keep his voice with the same amount of energy throughout. I also tried to encourage him to put more emphasis into certain words so that it sounded more effective to the audience. To over come these problems we did a few test tries and eventually after a few practice turns I got what I needed.

Once I had the correct voice over I then had to think about putting background music into it. I have chose to put the more fast beat music into the background as I feel it is quite a catchy beat and people will remember it, and for my audience that has seen my two thirty second adverts they can make reconciliation within it. For me to get my music into garage band I had to get my song choice and drag and drop it onto my desktop. Once I had done this I dragged and dropped my song into my garage band file and dropped it where necessary. In order for my music to fit I had to cut it down slightly otherwise the music would have run on to long. I also had to fade out the music at the end so it didn’t sound like it was just stopping. Once I had made these changes I feel as if my advert is of a good quality and the context within it is very relevant to what I am trying to promote.

Questionnaire: Target Audeince Feedback

As I have finished making my adverts i have decided to create a questionnaire on Google forms in order to get some audience feedback, which will enable me to see whether my target audience understood my advert and if they found it engaging. The question's I asked were as follows:

1) What is your first inital thought of my advert?

2) What could i do in order to improve my advert?

3) Did my radio advert give off the same concept of my adverts?

4) Why did you not think my radio advert did not have the same concept?

5) If you saw this advert on TV would you pay any attention to it?

6) Why would you not pay attention to it ?

7) Would you take notice of this product on the shelf if in a supermarket?

8) Why would you not take notice of this product on the shelf in a supermarket?

9) Did you find the stop motion aspect to my advert visually appealing?

I made my questionnaire in google docs. It was easy and straight foward to do. All you had to do is click on new quesion, type in what exactly you wanted to ask and chose in which way you wanted the audience to answer for exmple a text box or multiple choice question. I feel that my questions will allow me to get the appropriate feedback i need in order to help me write my evaluation.

Concept of consumption

who im sponsering and why

Radio Advert

Before I recorded my radio advert i had to make sure I knew exactly what i was saying so I had to pre write a script to follow. When writing this I had to make sure that i made it obvious what exactly i was trying to promote also making sure at the same time i was making it engaging to the audience in order to entice them to want to buy my product. I used the same music in the background as well as it being in the 30 second adverts so if the audience of the radio advert have seem my advert on TV they will recognize the music in the background and remember my TV advert. This is good because it gives you maximum advertising capability. I tried to make this radio advert as personal as possible so that my audience feels involved, so to do this i have asked rhetorical questions, and some of the key words being 'you' and 'your' in lines such as "we have the flavor to suit you". I also wanted to bear in mind that most radio adverts are about 20-30 seconds long, so I wanted to keep in the region of this.

Script for radio ad:

Do you need a sugar fix?

Feeling low and need a buzz?

Are you looking for some new sweets with a juicy flavor?

Try new fruities,

We have got the flavor that for fills your happiness,

Keeps you at peace,

and will make you fall head over heels in love with them.

Try new fruities!,

We have the flavor to suit you.

Fruities!,

Fruity, Fabulous, Fun.

Meeting with teacher

Today i caught up with my teacher to evaluate my first draft of my adverts. Once he watched through one at the end of watching it he gave me his opinion and what i could do to improve it. For the first one he said he liked it but i needed to change a few things around such as when the voice over comes in and i have to have it in time to my logo.