Dior Midnight Poison Advert

Camera: The opening shot is an establishing mid shot of the moon connoting the dark setting and the ominous tone, iconic of the perfumes name "Midnight Poison". It then goes into a close up of the woman's back who is wearing a dark blue corset, which is indexical to the sexual nature of the perfume and again iconic of the perfumes name. It is followed by a mid shot of the woman with the dark blue corset on and dark blue necklace with a blue background all linking to the perfumes name. The variety of mid shot's and close ups to connote the woman's importance in the role she is playing in the advert. It also consists of a few long shots of the woman running down stair cases and running down corridors. There is also quite a few zooms onto her face.

Sound: The music indexically represents the mood of the advert and add's to what is being portrayed in the advert. As the advert is called Midnight Poison, at the beginning when the camera is on the clock, and its not quite midnight, the music is an elegant piano playing, however when the clock is shown again a little later in the advert and it is closer to midnight the music begins to get more up-beat, and sound almost darker and more rock genre then a gentle soft genre. This indexically represents the name of the perfume. This is also reinforced when the woman in the advert, as the clock strikes midnight, she suddenly becomes more alive and starts to move around more, rather than in the beginning where she wasn’t moving a lot. The music also fits in with the pace of the editing, as when the editing gets faster, the pace of the music quickens up and becomes more heavy sounding.

Mise-en scene:  The adverts location is set within what seems to be a room/office of a big building or perhaps a building which is held for special events as it seems quite posh. This is symbolically represented in the third shot of the woman, as she is running down a posh, big, white spiral staircase in what looks like a classy setting, connoting wealth. The narrative is presented through the clothes she is wearing, which are a deep shade of blue, for example the dress with dark eye make up and a really dark blue diamond necklace, and the way she acts as the music gets more darker and faster pacing. It is also represented through the people and the setting, as the people are dressed in quite dark clothing, with a low key lighting, and the setting of the place, except the staircase, are also dark colors such as grey's, black's and blues.

Editing: The editing is quite fast pace throughout the advert, more-so from the middle to end of the advert, rather than towards the beginning of it. The editing fits in very well with the music as it sets a tone, and is enabling the audience to pick up on this and feel engaged within the advert. A sense of darkness mixed with adrenaline is created within the editing connoting the perfume's name.