Volvic Advert

Camera: The first shot is an establishing long shot, showing the scene in which the advert will be held. It is showing the main focus of the advert which is a volcano which is symbolic of water and connotes what the advert will be about, and a man sunbathing connoting hot weather. It is then followed by a mid shot of the mountain, with birds flying past which is symbolic that something not right is happening as the birds are flying away, connoting the volcano could erupt. At this point the camera is following the birds horizontally for about 3 seconds as they fly away. There are various types of close up's and long shot's of the people as they run towards the volcano. The close up's are more so when they hear the volcano rumble and you see their facial expressions which are shocked connoting they have been waiting a while for this moment to happen, then they go into long shots of the people running towards the volcano. It then goes into a close up of the top of the volcano, focusing on the water erupting out of the top. When this is happening the camera is following up the mountain vertically. It is then followed by a mid shot of a few people lifting there arms up in the air connoting there happiness that the volcano is erupting, followed by a close up of a man with his mouth open and his arms still in the air, almost like he has been waiting for it to happen and is going to make the most of it now it has happened. The last shot is a mid shot of the people dancing connoting happiness and joy, followed by a close up of the bottle of water being advertised.

Sound: At the beginning the sounds are just quiet tweets and chirps or birds indexically implying peace and quiet. When the volcano erupts however the music is "Pump up the jam" which is upbeat and fast pace. This connotes them dancing to it.

Mise-en Scene: The opening shot is set within a field, and the first thing you notice is the volcano which connotes water, and is clear what the advert could be about. The second thing that is quite obvious is what looks like the small local village. There are little stone houses all close together with only green surrounding it, connoting they are near fields/ maybe in the middle of nowhere. It is also clear that there is a small village in which it is set for what seems the local people that live by the volcano.

 When the volcano erupts and the water begins to fall onto the villagers, they act as if they have been deprived of water as they lift there arm's into the air with their mouth's open trying to swallow the water that lands in their mouth.

Editing: The editing is linked within the sound of the music. As the music pace quickens up or slows down the editing matches it. It uses a cut which goes from one location to another.