Coke Advert

This is a coca cola advert from the 1990's, with the catch line "you cant beat the feeling".

Camera:  The camera angles the whole way through the film are mostly long shot's with a few mid shots. This is of people dancing and looking like they are having a great time. When it comes to the part of actually drinking the coke from the coke bottle the camera is zoomed in as they are making it very clear what they are advertising.

Mise en scene:  For the first frame there is a man dancing in what looks like a factory of some sort. He is wearing just everyday clothes, a white top and some brown trousers. He begins to start dancing, and does a turn at the end before it goes onto the next scene. The next scene is   some coca cola bottles which look like there bouncing up and down, and it much more colorful than the first frame. This is because they are trying to make what they are selling more enticing to the viewer. In the next frame they have a man swinging around a t-shirt next to his bed, in his bedroom. The colors in the frame are like an orange/yellow, so the color has dropped again. It continues with a scene of a 2 or 3 year old kid wiggling outside in a little orange playsuit, with the green grass and blue sky in the background. It has become a bit more colorful but not much. It then goes into a long shot of a man dancing behind what looks like a restaurant bar. It seems like and old fashioned bar and the man is wearing a plain white shirt, black trousers and what looks like a black apron. He looks like he is overly happy and is spinning around behind the bar. After this frame it goes into a woman drinking from the bottle of coke. The woman is almost blacked out because of the lighting, and it seems like most of the light is on the coke bottle, again making it clear what they are advertising. There is also smoke in the background while she is drinking which makes that scene seem almost like mysterious. She then lifts up the bottle with the smoke in the background, it almost seems like a scene from a superhero movie. This gives an idea that the coke saves the day and makes you all happy and wants to dance. It then goes into about 7 different scenes of different people of different ages, races and class all dancing looking really happy. A close up is shown towards the end of the clip and the cola bottles are moving in beat to the people dancing.

Sound: The music playing in the background is a happy/jolly track which fits in well with the commercial and with everyone dancing and looking happy about the coke.

Editing: It is quite fast paste.