Target Market for my advert

I will be aiming my product at 8-13 year old children as it is a sweet brand so therefore it is stereotypically aimed at children. I will make sure that i design my own packaging and also make sure that i design my own name. There is not a specific type of person that could eat this sweet as actually anyone can eat it, it is just more aimed at kids.

It is important to have a specific target market as this effects the promoting of the product, and also the brand image itself. It is important to have a clear, strong brand image, making sure it has a specific target audience. This determines which sort of channel my advert will be placed on, if it is mainstream or niche.

Thinking about my advert, in terms of which sort of chanel it would be put on i think i would like it to be on a chanel such as ITV since this has a vast amount of veiwer which means more people will see it and pay attention to it. However it could go on channels such as Nickelodeon of BBC, since i know quite a few kids programms are put on these channels, meaning i would attract my target market.

Possible Product Name

I have researched some exsisting brands of sweets so that i would be sure not to copy them. It was also to give me an insight as to what kind of names there are for sweets and if there is any similarities beetween them. After researching them i have found that there is no actually link beetween any of them such as chocolate mainly being named after plants. Sweets have their own individual name. Most of them just say in a word or two on what it is such as cherry drops, or strawberry laces, however some other sweets dont have much relevance in the name, such as Skittles and Haribo.

List of exsisting sweets:
. Haribo
. Refreshers
. Drumsticks
. Maoam
. Strawberry laces
. Skittles
. Nerds
. Cherry drops
. Millions
. Jelly tots
. Opal fruits
. Wine gums
. Fruit pastles
. Sherbert lemons
. Love hearts
ect..

Here is a list of possible product names i could use:
Rainbow Dots
Frazzers
Jazzers
Crazy Beads
Crazies
Spangles
Rainbow Rocks

As a conclusion i have decided that i want to use the name Rainbow Dots. I want to use this because it is easy to remember and quite catchy and also fits in with what i am trying to promote. From researching exsisting brands of sweets this has help me come to the conclution that i want to use two words that basically get straight to the point of my product. As i am re branding skittles, obviously they are multi coloured sweets, that are small and round. This is where i have thought of rainbow rocks. Rainbow becuase they are rainbow colours and rocks because they are small and round. The double synonin makes it easy for kids to remember too.

Possible Song Choice

I have gone and researched music that is not copy righted that i could possibly use in the background for my advert.

royalty free music.com

Reveiw of planning and task list.

What Im thinking is that Im going to do a stop frame advert based on skittles. I will make my own name for them and design my own packaging so that it is not copyright to skittles. I will separate the skittles into colour order then count them out to make sure i have the same number of skittles in each group. I will need to storyboard where i want them to go. I also need to think about the music in the background and how it will go with my advert. For my background i will put down a white bed sheet. This will give a professional look to it.