Tuesday 11 October 2011

Possible Product Name

I have researched some exsisting brands of sweets so that i would be sure not to copy them. It was also to give me an insight as to what kind of names there are for sweets and if there is any similarities beetween them. After researching them i have found that there is no actually link beetween any of them such as chocolate mainly being named after plants. Sweets have their own individual name. Most of them just say in a word or two on what it is such as cherry drops, or strawberry laces, however some other sweets dont have much relevance in the name, such as Skittles and Haribo.

List of exsisting sweets:
. Haribo
. Refreshers
. Drumsticks
. Maoam
. Strawberry laces
. Skittles
. Nerds
. Cherry drops
. Millions
. Jelly tots
. Opal fruits
. Wine gums
. Fruit pastles
. Sherbert lemons
. Love hearts
ect..

Here is a list of possible product names i could use:
Rainbow Dots
Frazzers
Jazzers
Crazy Beads
Crazies
Spangles
Rainbow Rocks

As a conclusion i have decided that i want to use the name Rainbow Dots. I want to use this because it is easy to remember and quite catchy and also fits in with what i am trying to promote. From researching exsisting brands of sweets this has help me come to the conclution that i want to use two words that basically get straight to the point of my product. As i am re branding skittles, obviously they are multi coloured sweets, that are small and round. This is where i have thought of rainbow rocks. Rainbow becuase they are rainbow colours and rocks because they are small and round. The double synonin makes it easy for kids to remember too.

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